Insights & Analytics

Analytics that tell you what to do next.

Every platform has a dashboard. Very few tell you what's actually working. velociPost reads your performance data across all 11 platforms and writes a plain-English weekly narrative — what changed, what's driving it, what to try next.

Drive + Velocity plans · all 11 platforms · daily refresh
velocipost.com/dashboard/insights
This week · AI summary
Engagement is up 34% over last week, driven almost entirely by Instagram — your Tuesday morning posts are outperforming Thursday evening by nearly 3x. Consider shifting LinkedIn to the same slot.
Impressions
24.1K
+18%
Engagement rate
6.2%
+1.4pt
Engagements
1,493
+34%
Top platform
Instagram
8.1% ER
The problem

Every tool shows you data. None of them tell you what to do.

You log into Instagram Insights. Engagement rate is 5.4%. Is that good? Is that up from last month? Should you post more? Post differently? Post somewhere else?

Then you open LinkedIn analytics. Different metrics. Different chart. Different time window. By the time you've checked four platforms, you've seen 47 numbers and can't remember any of them — and none of them told you what to change on Monday.

Data isn't the problem. Interpretation is.

Engagement · last 30 days
47 metrics
24,131
Reach
1,493
Engagements
6.2%
ER
So... is any of this good? What do I do about it?
What's different

Four things that change the answer.

Insights aren't "a dashboard." They're a small system that reads your numbers in context and tells you, in a sentence, what matters.

Plain-English AI narrative.

Every week, the AI reads your data and writes a short summary. What improved. What declined. Which platforms drove the shift. One or two specific things to consider changing. It's analytics in sentences, not charts.

Refreshes weekly · Claude Sonnet

One view. Every platform.

Not 11 dashboards. All-platform totals at the top, with drill-down by platform when you want detail. Every metric converts to the same comparable unit so you can actually tell where to spend your attention.

10 platforms · Reddit on roadmap

Engagement rate, not vanity metrics.

Follower counts don't tell you whether your content is working. Engagement rate does. We surface the metrics that actually predict whether posts are earning attention, and deprioritize the ones that just look impressive.

ER · reach · saves · shares · comments

Top posts surfaced automatically.

Which posts hit the hardest last week. Which platforms and times delivered them. You don't have to reverse-engineer your own wins — they're ranked and ready when you open the dashboard.

Top 5 · by engagement rate
A full look

The dashboard, in one scroll.

Weekly AI summary up top. Key metrics with deltas. Top posts ranked. Platform breakdown. That's it — no filter mazes, no tab switching, no dashboard anxiety.

Insights
7d
30d
90d
This week · AI summary
Engagement is up 34% over last week, driven almost entirely by Instagram — your Tuesday morning posts are outperforming Thursday evening posts by nearly 3x. Consider shifting your LinkedIn content to the same Tuesday morning window. Video posts continue to outperform static by a wide margin; this week's short-form Reels had 2.4x the reach of feed posts. Google Business engagement dipped slightly — worth refreshing your post mix there next week.
Total impressions
24,131
+18% vs prior
Engagement rate
6.2%
+1.4 pts
Total engagements
1,493
+34%
Top platform
Instagram
8.1% ER
Top 5 posts · last 30 days
1
"That knocking sound from your water heater..."
12.4%
2
Tuesday pasta prep · behind the scenes
9.8%
3
"The pattern I keep seeing in B2B sales..."
8.2%
4
Emergency plumbing — weekend hours reminder
7.1%
5
10-minute water heater flush walkthrough
6.5%
Impressions by platform
Instagram
9.2K
TikTok
5.8K
LinkedIn
3.1K
Facebook
2.4K
YouTube
1.9K
Google Business
1.1K
X / Twitter
486
What gets tracked

The metrics that actually move.

No vanity dashboards. These are the five signals that tell you whether your content is working — pulled from each platform's analytics API and updated daily.

Impressions

How many eyes saw it across every connected platform.

Engagement rate

The ratio that actually matters — engagement divided by reach.

Reach

Unique accounts your content actually reached, not just impressions.

Engagements

Likes, comments, shares, saves — rolled up per post and per platform.

Best posting times

Windows your audience actually shows up — not generic industry benchmarks.

FAQ

The usual questions.

What social media analytics does velociPost track?

velociPost tracks impressions, engagement rate, reach, and engagement totals (likes, comments, shares, saves) across every connected platform. Top-performing posts are ranked automatically. Best-performing platforms, content types, and posting times are surfaced weekly.

How is this different from the native analytics on each platform?

Native analytics tell you what happened on one platform. velociPost tells you what's happening across all of them in one place, and — more importantly — translates the numbers into plain English. Instead of 47 charts, you get a short weekly narrative that names what's working, what isn't, and what to change.

What is the AI-generated performance narrative?

Every week, velociPost reads your performance data and writes a short summary in plain English — what improved, what declined, which platforms drove the biggest engagement shifts, which post types outperformed expectations, and one or two specific changes to consider. It's built on the same model that writes your content, so it understands your business context when it interprets the numbers.

Does velociPost track engagement across all 11 platforms?

Yes. Performance data from every connected platform flows into a single insights dashboard — Facebook, Instagram, LinkedIn, TikTok, YouTube, X/Twitter, Threads, Google Business Profile, Pinterest, and Bluesky. You can view all-platform totals or drill into a specific platform.

Which plans include insights and analytics?

Insights are included on Drive and Velocity plans. Cruise is AI-content-only and does not include insights. Agency plans inherit Velocity-level insights per client workspace.

How often is performance data refreshed?

Performance data is pulled daily from each platform's analytics API. The AI-generated weekly narrative refreshes every seven days. You can also manually refresh the dashboard at any time to pull the latest numbers.

Can I see which posting times perform best?

Yes. The insights dashboard surfaces best-performing posting windows by platform, based on your own audience's actual engagement — not a generic benchmark. Over time, the AI uses that pattern to suggest posting time adjustments.

What time ranges does the insights dashboard support?

7 days, 30 days, and 90 days. Toggle between them at the top of the dashboard. Every metric shows the change versus the previous equivalent period so you can see direction, not just absolute numbers.

Stop reading 47 charts.

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