For Home Services

Social media for plumbers, HVAC, and electricians — handled.

You're on a truck, closing tickets, billing customers. We handle Facebook, Google Business, and Instagram — photos to posts to review replies — so you show up where the next job comes from.

MR
Miami Rescue Plumbing
Tuesday · 8:00 AM
f
Water heater flushes — worth the hour.

Pulled a gallon of sediment out of a 9-year-old tank in Coral Gables yesterday. Owner said her hot water ran out mid-shower all winter. Flush, a new anode rod, couple of fittings — back to full capacity in under 90 minutes. If your tank's over 5 years old and you haven't flushed it, put it on the list this month.
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The real cost of inconsistent posting

You know social matters. It just never makes it to today's list.

Every customer who calls you Googled something first. "Plumber near me." "24 hour AC repair." "Electrician [zip code]." The businesses that show up on page one post consistently. You don't. That's the gap — and here's what's eating the time.

~3 hours / week

Posting after hours

Photo on the truck at 6pm, caption at 9pm on the couch, cross-post to three platforms at 10pm. That's if you remember. Most weeks you don't.

~2 hours / week

Unanswered reviews and comments

Google reviews sitting 3 weeks stale. Facebook messages you never saw. The unanswered review from a happy customer is the one that didn't bring you the next job.

Every week, forever

Silence on Google Business

Your GBP is the single highest-ROI channel you have. A weekly post keeps you ranking. Zero posts a month and the competitor across town is climbing past you.

What velociPost does for home services

Six things that matter for local trades — handled on autopilot.

Not a generic "social media tool." Built around the channels and content that actually drive booked jobs for home service businesses.

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Google Business Profile posting

Weekly What's New and Offer posts, written around the work you actually do. The single biggest lever for "plumber near me" and "HVAC near me" local ranking.

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Facebook for neighborhood trust

Posts that fit local groups and community pages — where word-of-mouth actually lives online. Job recaps, seasonal reminders, and the "hire local" posts that get shared.

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Instagram before-and-afters

Upload the photos you already take on the job. We write captions, add hashtags, schedule the post. Before-and-after content is what sells clean trade work.

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YouTube Shorts how-tos

60-second educational clips — "why your breaker keeps tripping," "when to flush your water heater" — that rank in "how to" searches and build trust before the call.

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Your voice. Your trades. Your area.

Load your services, pricing approach, service zip codes, and past posts into your knowledge base. Everything velociPost writes sounds like you — not stock AI.

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Reviews and comments in one inbox

Every Google review, Facebook message, and Instagram DM lands in one place with a drafted reply ready for your thumbs-up. You approve. It sends. Nothing sits for 3 weeks.

Google Business Profile

If you only do one thing — post weekly to Google.

For home services, Google Business Profile is worth more than Instagram, LinkedIn, and Threads combined. It's where "plumber near me," "HVAC repair," and "emergency electrician" searches land. Businesses posting weekly to GBP consistently outrank businesses that don't. Most of your competition posts once a quarter — if at all.

See how velociPost posts to Google Business Profile →
46%
of all Google searches have local intent
What the posts actually look like

Sample posts — written the way a real plumber or electrician writes.

No "transform your home with our premium services." Concrete work, specific trades, actual photos. Here's the kind of content that shows up when velociPost is writing for a home service business.

Google Business Profile · What's New
Panel upgrade season is here.

Most South Florida homes built before 2000 are running 100-amp service that's tapped out. If your breakers trip when the AC kicks on with the dryer running, that's the tell. We're booking panel upgrades from 100A → 200A through October — clean install, city permit included, one-day turnaround for most homes.
Facebook · Community Group
AC struggling to keep up? Check one thing first.

Before you call anyone — go look at your outdoor unit. If the fins are packed with leaves, grass clippings, or dog hair, your compressor is working overtime. Gentle spray from a garden hose, top-down, from about 3 feet away. If it's still weak after that, now we can talk. #PalmettoBay #HVAC #HomeownerTips
Instagram · Before & After
Sediment flush — 9-year-old tank, Coral Gables.

Left: what we pulled out of the bottom. Right: clean feed, new anode rod, full hot-water recovery inside 30 minutes. If your tank's over 5 years old, annual flushes add years to it. Swipe for the pull. #Plumbing #WaterHeater #CoralGables #TradeWork
YouTube Shorts · Educational
Why your breaker keeps tripping — in 60 seconds.

Three reasons, in order: overloaded circuit (too many things on one breaker), short circuit (bare wire touching metal), or a ground fault (AFCI/GFCI doing its job). If resetting it works once and it trips again inside an hour, stop resetting and call somebody.
What you get back

Roughly 7 hours a week — and a presence that actually books jobs.

Less time on your phone after dinner. More consistent posting on the channels that move local search. Reviews and comments that don't sit for weeks.

~7 hrs
back every week — stop captioning at 10pm
4–5×
posts per week across every channel that matters
< 24 hr
average reply time on reviews and comments
Go deeper

The pieces that make home services work.

Every part of velociPost can be tuned to how your trade actually operates. Start with the three that matter most for local home service businesses.

Questions we hear a lot

Frequently asked — home services edition.

Straight answers to what plumbers, HVAC techs, electricians, and contractors ask before signing up.

Do plumbers and HVAC techs really need social media?
Yes — but not the way most people think. For home services, the channels that actually move work are Google Business Profile (for "plumber near me" searches), Facebook (for neighborhood trust and local groups), and Instagram (for before/after photos that convert). You don't need to go viral. You need to show up consistently where people search when their water heater dies at 10pm.
What should a contractor or home service business post on Facebook?
Job photos with context, quick educational tips, seasonal reminders, and behind-the-scenes moments. The posts that convert are specific — a real water heater flush, a panel upgrade before and after, a 30-second explanation of why a breaker trips. velociPost writes all of this in your voice using what you post to your knowledge base.
How often should a home service business post on social media?
Consistency matters more than volume. 3 to 5 posts per week across Google Business Profile, Facebook, and Instagram is enough to stay visible in local search and keep your page looking active. velociPost handles the consistency automatically — you review and approve, it posts.
Is Instagram worth it for electricians and HVAC companies?
Yes — Instagram converts because before/after photos sell trade work. Clean breaker panels, tidy ductwork, the mess you walked into vs. the finished install. Homeowners choosing between contractors scroll Instagram to see quality of work. You don't need to post daily. You need to post your best jobs.
How do I get my Google Business Profile to rank higher?
Three things drive GBP ranking: review volume and recency, posting activity (weekly What's New or Offer posts), and reply activity (responding to every review). Most home service businesses do none of these consistently. velociPost handles the posting and drafts your review replies — you approve and it sends.
What's the best social media tool for plumbers, HVAC, or electricians?
The one that actually works without you having to think about it. velociPost is built for small businesses — it writes in your voice, posts to every channel that matters for local trades, handles review replies, and gets out of your way. No ad agency. No marketing consultant. No monthly fee eating your margin.
Can velociPost handle multiple trades or multiple service areas?
Yes. Your knowledge base tells velociPost what services you offer, which cities or zip codes you work in, and what trades are in scope. Posts reference the right service and the right area automatically. If you expand, update your knowledge base once and the content adjusts.
Do I need to take my own job-site photos?
You can — and the best home service content often includes real job photos. But velociPost also generates AI images tuned to your brand when you don't have a photo handy. Upload what you have; we fill the gaps. Velocity plans include AI video generation too.

Stop captioning at 10pm. Start showing up where the jobs come from.

Join the waitlist. We'll reach out when your account is ready — no credit card, no commitment.

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We'll email you at the address you provided when your account is ready.

7-day free trial on every plan. No credit card required.